There are few opportunities to break segment-paradigms and stay on the edge of disruption. A risky circle that not many are willing to explore. Delved into it, in conjunction with DanUp® (placed as the “risky” brand); we detect many opportunities in 3D content and digital executions offered by today’s markets. So a different technique was necessary to achieve a differentiated solution, more traditional, without necessarily being contained within the limits offered by current rendering technology. The result: a living brand, with realistic reliefs and characterizations that left aside the two-dimensional techniques. Giving expressiveness to main-ingredients. This treatment give importance to the consumer’s experience… the place where true brand sensations are experienced (now on shelf).