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Full name

Diego Beristain

Title

Senior Marketing & Design Executive

Location

San Diego, CA

Biography

Over more than +15 years of experience in Branding, Marketing and Advertising Communications. Holding key positions successfully for blue chip clients such as Nestle, Dannon, Pepsi-Co, Unilever, P&G, Kraft Foods, Henkel & Sigma Alimentos, among others. As solid creative business partner, has orchestrated and executed strategies for initiatives and campaigns that increased sales profit & volume. Speaker, lecturer and teacher in different educational institutions and business organizations.

Experience

Creative Director (Head of Brand Development)

CUL Distributors LLC

San Diego, CA · 2015 – Present

Responsible of Brand Development for one of most large distributors of consumer goods in North America, Asia & Europe.
Building, managing and guiding brand and product teams to build double-digit profit, across multiple categories and global markets. Thought corporate branding programs, integrate marketing communications, consumer touch points and digital/social/mobile amplification.

Marketing Director

ARA, Gastronomic Group

Mexico · 2014 – 2015

Served as Marketing Director for one of the largest gastronomic groups of Northern Mexico.
Full responsibility of brand-equity & financial growth plans, while expanding food category establishments. Lead communications and brand strategies for the region. Integrated communication plans development (on line/off line). Marketing framework development for a value-added commercial portfolio.

Senior Faculty Member

Universidad Iberoamericana

Mexico · 2013 – 2019

Served as Advisor & Mentor on Postgraduate Department, Master programs and University general activities.

Creative Project Manager

Dromos Branding

Mexico · 2013 – 2014

Served as creative project manager for full service branding agency.
Lead Strategy, Design Direction and Key Client Relationship Management for regional brands (industrial, consumer & education). Helping clients to reach sales objectives and consumer loyalty through a deep understanding of their category.

Marketing Director

Viastara LLC

San Diego, CA · 2012 – 2013

Served as Marketing Director for Latin America's largest distributor of Apple ecosystem products.
Responsible for establishing and maintaining the overall strategic vision on marketing programs for global manufacturers developers of consumer electronics, accessories, computer peripherals, and software in Mexico and Latin America.

Graphic Designer

Apple Inc

Mexico · 2006 – 2008

Served as Graphic Designer for Apple Inc, LATAM.
Create compelling visual stories and touch points materials that best communicates brand new launches, products and in-store promotions for Mexican & Latin America markets. Assist creative director as well first- class executives in design directions.

Education

AS. Graphic Design

The Art Institute of California - San Diego

BS. Advertising

The Art Institute of California - San Diego

Clients

Nestlé® Dannon® Pepsi-Co® Unilever® P&G® Kraft Foods® Henkel® Sigma Alimentos® Yoplait® Apple®

Skills

Business Development, Touch Point Communications, International Marketing, People Management, Audits & Branding Opportunities, Consumer Insights, Brand Research, Brand Revitalization, Positioning, Concepting, Portfolio Management, Brand Architecture, Innovation Program Development, Brand Implementation, Delivery, Alignment, Internal & External Brand Experience, New Products, Brand Extensions & Brand Creation, Strategic Package Design, Naming, Verbal Branding

Elsewhere