Full name

Diego Beristain


Senior Creative & Brand Strategist


San Diego, CA


Over more than +16 years of experience in Branding, Marketing and Advertising Communications. Holding key positions successfully for blue chip clients such as Nestle, Dannon, Pepsi-Co, Unilever, P&G, Kraft Foods, Henkel & Sigma Alimentos, among others. As solid creative business partner, has orchestrated and executed strategies for initiatives and campaigns that increased sales profit & volume. Speaker, lecturer and teacher in different educational institutions and business organizations.


Client Services Manager, North America - (Business Partnering)

Top Design

California City, CA · 2020 – Present

Commercial Partner and responsible for leading brand strategies and actions for key accounts for the Mexican firm Top Design (based in Cuernavaca, Morelos, Mexico).

Clients with active contracts: Danone®, Disney®, Mondeléz®, Bonafont®, Bonafont Kids®, Nestlé®.

Services directly provided: Brand Strategy, Consumer Analysis, Planogram Analysis, Naming, Brand Identity, Packaging, Point of Sale Strategies, POP Material, Marketing Initiatives & Tactics.


AS. Graphic Design

The Art Institute of California - San Diego

BS. Advertising

The Art Institute of California - San Diego


Nestlé® Dannon® Pepsi-Co® Unilever® P&G® Kraft Foods® Henkel® Sigma Alimentos® Yoplait® Apple®


Business Development, Touch Point Communications, International Marketing, People Management, Audits & Branding Opportunities, Consumer Insights, Brand Research, Brand Revitalization, Positioning, Concepting, Portfolio Management, Brand Architecture, Innovation Program Development, Brand Implementation, Delivery, Alignment, Internal & External Brand Experience, New Products, Brand Extensions & Brand Creation, Strategic Package Design, Naming, Verbal Branding