Full name
Diego Beristain
Title
Senior Creative & Brand Strategist
Location
San Diego, CA
Biography
Over more than +16 years of experience in Branding, Marketing and Advertising Communications. Holding key positions successfully for blue chip clients such as Nestle, Dannon, Pepsi-Co, Unilever, P&G, Kraft Foods, Henkel & Sigma Alimentos, among others. As solid creative business partner, has orchestrated and executed strategies for initiatives and campaigns that increased sales profit & volume. Speaker, lecturer and teacher in different educational institutions and business organizations.
Experience
Client Services Manager, North America - (Business Partnering)
Top Design
Commercial Partner and responsible for leading brand strategies and actions for key accounts for the Mexican firm Top Design (based in Cuernavaca, Morelos, Mexico).
Clients with active contracts: Danone®, Disney®, Mondeléz®, Bonafont®, Bonafont Kids®, Nestlé®.
Services directly provided: Brand Strategy, Consumer Analysis, Planogram Analysis, Naming, Brand Identity, Packaging, Point of Sale Strategies, POP Material, Marketing Initiatives & Tactics.
Education
AS. Graphic Design
The Art Institute of California - San Diego
BS. Advertising
The Art Institute of California - San Diego
Clients
Nestlé® Dannon® Pepsi-Co® Unilever® P&G® Kraft Foods® Henkel® Sigma Alimentos® Yoplait® Apple®
Skills
Business Development, Touch Point Communications, International Marketing, People Management, Audits & Branding Opportunities, Consumer Insights, Brand Research, Brand Revitalization, Positioning, Concepting, Portfolio Management, Brand Architecture, Innovation Program Development, Brand Implementation, Delivery, Alignment, Internal & External Brand Experience, New Products, Brand Extensions & Brand Creation, Strategic Package Design, Naming, Verbal Branding